Through Interactive Music & Theatre that Transforms Corporate Culture

Bringing Innovation to Empower Workforces

Discover Our Work

About Mass Appeal Productions

mass appeal live drumming session
  • Founded in 1998 by Glynn Berridge, Mass Appeal Productions leverages interactive music and performance to align workforce behaviour with business goals.
  • From safety and health education to corporate philosophy rollouts, our proven methods deliver real results by engaging teams emotionally and physically.
  • We have worked extensively with blue-chip companies, including De Beers and Nedbank, achieving measurable performance outcomes.

What We Do

We offer innovative, performance-driven solutions that engage your workforce, enhance safety, and align your team with organisational goals.

Interactive Music Workshops

Engage teams through rhythm to internalize key messages and drive collaboration.

Industrial Theatre

Use live performance to communicate policies, values, and change initiatives.

Safety & Health Campaigns

Deliver impactful Zero Harm training for the mining and industrial sectors.

Corporate Values & Culture Mapping

Align staff behaviours with your company’s mission, vision, and values.

HIV/AIDS Awareness Programmes

Communicate critical health messages through inclusive, high-energy sessions.

Change Management Support

Lead transformation through emotionally resonant, experiential interventions.

Industries We Serve

We work across multiple industries, empowering teams at every level — from the shop floor to executive leadership.

Our experiential approach has driven measurable results for clients in mining, finance, corporate, and public sectors.

Mining & Heavy Industry

Our core market: focused on safety, production, and culture shift.

Banking & Finance

Specialists in values alignment and Barrett Survey delivery.

Corporate Enterprises

Helping teams embrace change and live the company vision.

Public Sector & NGOs

Driving social impact through inclusive communication.

Our Customers

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Client Success Story: De Beers

"Mass Appeal helped us reach 16,000 employees across 11 mines. Their percussion-based approach led to a 30% reduction in lost-time injuries and zero fatalities in Q1, saving over R2 million. Their impact is measurable and long-lasting."
De Beers Group
Fourie, Divisional SHE Manager
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See Us In Action

Watch how we transform company culture through performance.